1. What is a Target Audience?
The group of people you're trying to reach. 2. How do you determine a target audience? By building a demographic profile of the prospective customer and taking into account criteria such as age, gender, and shopping habits. 3. What are the 5 steps to build a creative Social Media Ad Strategy? 1. Determine what to sell 2. Research your audience 3. Use a creative platform 4. Create a digital marketing campaign 5. Improve your performance 4. How long does the average facebook user spend looking at an ad? 1.7 seconds. 5. What does conversion mean in advertising? Any action taken by a customer towards completing a specific goal. 6. What are 3 types of common advertising? 1. Online advertising 2. Newspaper advertising 3. Direct mail 7. What does good advertising do? It tells a story. 8. How does advertising impact the economy? It creates more jobs, and brings in more customers. 1. What is your pattern about or inspired by?
Valentines Day 2. What do you like about your pattern? I like how much is going on and the color palette. 3. What would you have done differently? I would have rearranged the pattern so that it's more balanced. 4. What types of products could you apply patterns to to sell? Paper napkins, gift cards. 1. Why did you chose the location you chose?
I have been to San Francisco almost every month since I was a kid and I've always admired the buildings and the variety of styles they all had. 2. Why did you chose your color palette and how is it relevant to your location? I chose a muted color palette because of how San Francisco is very gray and foggy no matter the time of day 3. What is your favorite part about your book cover? My favorite part is the Fishermans Wharf sign. 4. What would you change if you could? I would add more elements. The cover is a little empty. Things I want to learn this year:
1. How to create something on photoshop without using any tutorials 2. Animating 3. Creating effective logos 1. Where did Paula get her inspiration for the Public Theater Identity typography?
From a book that showed the letter R written in different weights. It reminded her of the different people in New York. 2. Why did Paula start painting and what does she paint? She started painting maps to relax. 3. You have to be in a state of what to design according to Paula? A state of play. 4. With the Citi logo Paula said what was the difficult part of the job? Persuading people to use it. 5. What do you like or not like about Paula's work (use example)? I like Paula's style and the way she thinks of things that no one else would have. 6. How do you think differently about typography now that you have seen this video? Typography has a bigger impact on the way people think than I thought. |
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